brands and products

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over 23 years of pratice

Servicing the lifestyle sector has been one of our longest running practices, having been established in the late 1990s, as Malaysia recovered from the Asian financial crisis. As the economy boomed, there grew an emphasis on lifestyle brands and products, especially the luxury segment, a trend which continues to exist in today's society and economy. To the urban Malaysian client, engagement with lifestyle brands is no longer just about ownership of a product, it's a matter of identity and individuality, and in a country as diverse and vibrant as Malaysia, there is no one-size-fits-all communications approach for these lifestyle brands.

The lifestyle team at Priority has evolved in lockstep with our clients and the developing Malaysian market for over 20 years, and we recognise that the Malaysian audience is niche and distinct in itself. Backed by years of hands-on experience, the lifestyle team at Priority has stood the test of time, providing expertise attuned to your every lifestyle PR and communication need. Our lifestyle and retail team is proud to showcase a portfolio featuring top brands in fashion, luxury, retail, tourism and skincare, such as Burberry, Aston Martin, Mont Blanc and Jaeger-LeCoultre.


some of our clients