about us

corporate communications

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strategic consulting since 1996

strategic, creative communication + service excellence = WOW!


There's no time like the present and with the nation in the thick of the Asian Financial Crisis and her family just beginning to grow, our Executive Director, Elaine held the phrase close to her heart and jumped into a new venture, founding Priority in 1996. Over the last 23 years, Priority has grown from its humble beginnings as a two woman start-up to become one of Malaysia's largest local, independent consultancies.

We are a full-service public relations and strategic business communications consultancy, focused on delivering results that matter most to our clients. By influencing perceptions of key markets and target audiences through strategic PR & marketing communications activities, we help clients achieve their desired business and communication objectives. Driven by our Pride of Ownership philosophy, our consultants have a deep desire to exceed expectations and create WOW! experiences at every touch point with all our key stakeholders.


building a better future through communication


We're dreaming big - we aim to build a better future. For our clients, for ourselves, for our company, for our community, and for our country. And we're doing it through what we do best; communication.


the team

diverse and dynamic team


Backed by over 80 years of shared experiences, our teams are driven to excel. The experience of our committed, focused senior consultants meets a new generation of young, current, innovative thinkers, consolidating bespoke teams ready to cater to your business / brand needs.


network & affiliates

global connections, local transformations

Priority is a proud partner of PROI Worldwide, the leading global network of independent PR and communication agencies. Founded in 1970, the PROI network spans 5 continents, 50 countries and over 100 cities, facilitating cross agency dialogue, and enabling insight into key markets across the globe. Through the PROI network, Priority has established trusted and valuable relationships with partner firms in allowing our clients access to extensive international resources and expertise.

Priority is also an active member and a featured firm of Public Relations and Communications Association (PRCA) of Malaysia, with our Executive Director, Elaine serving as Vice President of the organisation. An independent body, PRCA Malaysia champions PR and Communication excellence, seeking to set industry standards as well as provide a platform for PR consultants across Malaysia to network and exchange ideas.


news & insights